If you own a small business, there is no doubt you have probably heard of the phrase, “Facebook is just the perfect platform to reach your customers”, or “need to be where your customers already are”. It’s a fact, Facebook is a great way to interact and engage with potential customers. Facebook is a must for small businesses – there is no going around that one.
Here are some techniques to get you started as a business owner that will help you get more exposure for your products and/or services:
Make sure you are always available
Making yourself available will be an adjustment in the short term, but undoubtedly, save you time and earn you more business in the long run. Get yourself a smartphone and download the Facebook app. Then set up your notifications in such a way to be notified of incoming comments and messages to your Facebook page. Treat every notification you receive like you would a normal customer – always replying to their messages and enquiries as they come.
Divide your content into categories
One of the most overwhelming question can be what to post on your Facebook page to draw potential customer’s attention. A simple way to get around this problem is by dividing your business into categories. For instance, if you own a restaurant, the categories could be staff, interior design, food and customers. This means you know exactly where to concentrate with each post you create.
Make use of your employee skills
As soon as you have idea of the contents you intend creating, then the next thing will be to take a look at your staff to determine if there are any inherent skills worth tapping into. Maybe you have someone on your staff that can easily get testimonials from customers, or a person with a passion for photography. Communicate with your team and get them to assist with your social media exposure by tapping into whatever personal skills you have available.
Schedule your content
If you have trouble keeping to a content routine, then you may have to schedule it at a particular time within the week and get it all done at once. Facebook has a ‘schedule’ feature that you can use to schedule your content to be posted at a particular time. You can schedule your entire week’s post in a single day and get on with your other activities. This way, you don’t have to worry about missing out on any content you intend posting at any time during the week.
Know the content that works
It’s important to know the type of content that your audience responds to. At least, this way you’ll know that the content you post doesn’t go to waste. Many of Facebook users always respond positively to images and offers. This is a good thing if you own a business that have products to offer to your potential customers. For example, if you run a restaurant business, you can staff photos, interior shots when making your posts. This will definitely draw in a lot of users, as people respond very well to images.
What you need to know is that the most successful business Facebook pages shows a business from various angles. Therefore, don’t be afraid to experiment. Moreover, the main thing you should consider is how users respond to your comments and posts and then adjust your strategy accordingly.
Good Luck!
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